about

 

 

 

memory, an Egyptian contemporary label founded from a deep passion for creation and fashion by mohamed menoufy in 2025.

Built on the belief that clothing can hold emotion, Memory turns moments into design — blending nostalgia, storytelling, and individuality through thoughtful craftsmanship and distinctive patterns.

Our debut collection, “2002,” marks the beginning of that story — a tribute to where it all began.
Clean lines, bold details, and timeless patterns come together to express something deeper than fashion: the feeling of remembering.